Friday, October 17, 2008

'Made in India' hit in Paris

It is France’s most prestigious fashion event after the Paris Fashion Week, and this year Tranoi was ruled by India. For the first time, the theme of the fair was  'Made in India'. That included an Indian pavilion, art installations by Subodh Gupta and Manish Arora, desi food and even bags with Tranoi written in the Devanagari script.

'Made in India' hit in Paris

A big Indian contingent took part, including design stalwarts such as Tarun Tahiliani, Ashish Soni, Varun Bahl, Manish Arora, Rohit Bal, Rajesh Pratap Singh, Namrata Joshipura, Abraham & Thakore and Anamika Khanna. Young designers were also represented — Nitin Bal Chauhan, Gaurav Gupta and Varun Sardana took part. “We were well received in Paris,” says Joshipura.

“Everyone was intrigued by the Made in India theme, and we did good business and drew a lot of attention to Indian garments.” Soni felt it was a great launch pad for young designers. “They got a good platform to exhibit their creations to a host of international buyers.” Chauhan couldn’t attend the fair himself but can’t stop raving about the business it got him. “My collection was well received and I’ve got many orders.”

Besides displaying his collection, Arora also had an art installation at the Bourse, the fair’s venue. The gigantic pillars with the pop art installation made a great impact on visitors. “Manish’s installation attracted many buyers,” says Gupta. Artist Subodh Gupta also showcased his Vehicle for the Seven Seas. “Such endeavours to make Indian art popular should happen more often,” says Soni.

The India pavilion at Tranoi saw a comprehensive showcasing of the country’s culture and craftsmanship. “Last year, we did a Japan theme. This year we wanted to showcase the art and craft of India,” says Michael Hadida, who owns the fair. And Hadida plans to take the India theme forward to the next Tranoi fair on March 2, 2009.

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